Transforming Software Development into a Managed Business Process
Software Delivery Optimization is the transformation of software development to an accelerated and disciplined approach that aligns the people, process, and technology to maximize the business value of software.
Today, there is a fundamental realization that while packaged applications deliver value, they now represent simply what it takes to "get in the game." The return is not what it needs to be to deliver competitive advantage. To excel and outsmart aggressive competitors, organizations must continually deliver unique, differentiated, or custom software that delivers a much higher return. Companies that maximize the value of software by linking it with the core initiatives in their business go beyond the commodity efficiency offered by packaged applications.

Unfortunately, the vast majority of software projects fail because of a lack of clarity—about roles, responsibilities, and requirements—and an inability to track what is taking place within the different steps of the application lifecycle. This situation is exacerbated by the dynamic nature of business and ongoing change requests.
Nowhere is the challenge to deliver what is possible more profound than inside corporate software organizations. The 2004 Chaos Report published by the Standish Group categorizes approximately 1 in 3 software projects a success. The report also shows that approximately 70 percent of software projects started fail to deliver what originally was intended without going over budget, missing the deadline, or sacrificing quality. And failure rates are only increasing. With the odds stacked against success, many IT executives are committed to finding a better approach to software development.


To address the challenges of software development, Borland is bringing to market software and services that enable Software Delivery Optimization—the alignment of people, process, and technology to maximize the business value of software.
Software Delivery Optimization is the advancement of Borland’s 20-year commitment to enable companies to achieve the highest value from their software. As a pioneer in developer productivity tools, including the category-leading JBuilder® and Delphi® integrated development environments (IDE), Borland led the creation of the team productivity application lifecycle management (ALM) category. With its CaliberRM,™ StarTeam®, and Together® product lines, Borland offers customers best-in-class technologies for each of the key roles within the application development lifecycle— from the analyst to the architect, developer, and tester.
Furthering innovation, the company now is delivering Borland Core™ SDP, the first integrated platform to marry process-centric development with the best of role-centric productivity technology to enable enterprises to achieve the visibility and control they require to be more predictable and efficient in delivering high-quality software, on time, on budget, and within scope.

The result: An end-to-end managed software delivery process that mirrors the success enterprises have had with other key business functions, including manufacturing, human resources, customer relationship management, procurement, finance, and IT operations.

