Borland Appoints Former Hewlett Packard Executive as President and Representative Director of Japan Operations
TOKYO, JAPAN - May 09, 2005 : Borland Software Corporation (Nasdaq NM: BORL), a global leader for Software Delivery Optimization solutions, today announced the appointment of Masaya Kawahara as president and representative director of Borland Japan, effective immediately. Kawahara-san, a former Hewlett Packard executive in Japan, will drive Borland's Japan operations and provide strategic direction and leadership. He will be responsible for growing Borland's existing customer base and promoting greater awareness of Borland's Software Delivery Optimization solutions among enterprise customers and development customers alike. Kawahara-san replaces Kiyoshi Kotegawa, who has retired.
"We are delighted that Kawahara-san will be leading Borland's operations in Japan. Kawahara-san is highly regarded in the industry and is a welcome addition to the Asia Pacific leadership team," said Dale L. Fuller, president and CEO of Borland. "Borland will benefit from Kawahara-san's considerable expertise in working with enterprise customers and developing strategic partnerships in Japan and throughout the Asia Pacific region. His experience in services and manufacturing will also help position Borland to take advantage of emerging opportunities in the region and in particular with manufacturing companies and off-shoring opportunities across Japan, China, and India."
Kawahara-san, age 57, brings to Borland 33 years of experience in the IT industry in various sales, product marketing and general management positions at HP and has considerable expertise in working with enterprise customers and developing strategic partnerships across Asia Pacific. Prior to joining Borland, he was the vice president and general manager of HP Consulting and Integration. In that role he managed 2,000 people with the goal of addressing the strategic IT needs of customers in the telecommunications, manufacturing and finance sectors.
Previously, Kawahara-san was the vice president and general manager of HP Consulting, Asia Pacific, where he successfully grew the Asia Pacific consulting business to become the largest region within HP worldwide. Prior to that, he was the Manufacturing & SAP Practice Manager in Japan, where he managed the newly created consulting and integration service business in Japan focused on the manufacturing sector.
"Borland's vision for Software Delivery Optimization and making software more valuable to businesses was one of the key reasons why I chose to join Borland. I look forward to bringing this vision – and the software, services and partnerships that will help us deliver on it – to even more customers in Japan," said Kawahara-san. "Borland is known for its technical excellence and commitment to champion the customers' agenda, and it is one of the few companies that can make this vision a reality. Borland is poised to drive a revolution in the Japanese IT industry, and it is an exciting time to join the company and be a part of its ongoing success in such an important region."
About Borland
Founded in 1983, Borland Software Corporation (NASDAQ: BORL) is a global leader in platform independent solutions for Software Delivery Optimization. The company provides the software and services that align the people, process, and technology required to maximize the business value of software. To learn more about delivering quality software, on time and within budget, visit http://www.borland.com.

